Hello, I'm Zelda.
I specialise in digital product content design and strategy, content operations and integrations, as well as producing engaging copy, imagery, and videos that effectively communicate compelling stories.
-poster-00001.jpg)
How I can help you drive conversions
My unique background allows me to deliver holistic content strategies that optimise both the design and production processes, resulting in compelling and successful digital products.
.svg)
CONTENT DESIGN | strategy
I thrive on understanding user needs and behaviours, leveraging data-driven insights to develop user-centric content that resonates with target audiences. By combining my expertise in storytelling, user experience, and conversion optimisation, I deliver content that captivates, informs, and converts.
.svg)
production
As a seasoned production expert with a strategic mindset, I create captivating visual assets, engaging written content, and culturally relevant adaptations that resonate with diverse audiences. I specialise in full-service photography, video production, UX writing, copywriting, and localisation services.
.svg)
consultancy
I provide comprehensive support for businesses' content needs and play a pivotal role in establishing and growing their internal capabilities. From content strategy development to workflow optimisation and talent training, I empower businesses to navigate the evolving content landscape and achieve their growth objectives.
.jpg)
I am an established content professional with over 15 years of experience across every facet of content.
With a strong background in strategy, communications, research, and design thinking, I offer a unique perspective in the experience design industry.
My expertise allows me to harness the power of content design, strategy, and production to create compelling digital experiences rooted in storytelling and user-centered design.
Having successfully established content functions for renowned Dubai agencies and managed my own business for seven years, I bring a valuable layer of business logic to everything I do.
My expertise allows me to harness the power of content design, strategy, and production to create compelling digital experiences rooted in storytelling and user-centered design.
Having successfully established content functions for renowned Dubai agencies and managed my own business for seven years, I bring a valuable layer of business logic to everything I do.
My North star.
.svg)
CREATE EFFICIENCIES
Help businesses improve their processes and operations when thinking about and creating content.
Provide broader thinking that'll deliver tangible and financial results so that the quality of content improves in the region.
Provide broader thinking that'll deliver tangible and financial results so that the quality of content improves in the region.
.svg)
GIVE CONTENT A VOICE
Drive awareness about the value of content and the impact that it can have on digital products and users' perception and trust in brands.
Bring content front of mind when marketeers think about websites, apps, and promotional campaigns.
Bring content front of mind when marketeers think about websites, apps, and promotional campaigns.
DRIVE POSITIVE IMPACT
Strive to work on projects that drive sustainable positive impact in our society and world across my existing skillset, and new skills that I'll learn.
Collaborate with brands who share these values and require support on their content requirements.
Collaborate with brands who share these values and require support on their content requirements.
Working with me.
Professional, creative, and reliable are just a few words to describe Zelda. As a media company, it’s a key priority for us to represent not only our brand in a unique way, but also our clients.
Zelda’s technical and creative knowledge and experience has resulted in exciting and quality content for us. I would recommend her for any creative work.
Claudia Mortimer
Step Media
Zelda’s technical and creative knowledge and experience has resulted in exciting and quality content for us. I would recommend her for any creative work.
Claudia Mortimer
Step Media
Zelda's organisational and multi tasking skills are second to none, implementing effective tools and techniques to streamline multiple work processes and seamlessly increase productivity. All whilst simultaneously motivating the team and building a strong sense of community and belonging amongst all team members, despite being located around the world. She would be a valuable asset to any team.
Basma Faramawy
Content Specialist
Basma Faramawy
Content Specialist
Zelda is one of those rare team leaders who strikes the right balance between empathetic guidance and giving her team the space needed to produce fantastic work.
Her visionary direction, insightful technical expertise, continued support and humour is what makes working with Zelda a truly great experience!
Nadin Rayya
Content Designer
Her visionary direction, insightful technical expertise, continued support and humour is what makes working with Zelda a truly great experience!
Nadin Rayya
Content Designer
.svg)