Content
Strategy.
I have refined the craft of putting content first.
Adopting a customer-centric approach, I solve problems by providing the right information to the right audiences at the right time.
putting content first
Technical content strategy.
Through my technical content strategy, I provide an invaluable lens that integrates business purpose, user needs, and the interconnected language necessary for seamless communication. By delivering the right information at each stage of the purchasing or conversion journey, and regularly reviewing and optimising these messages, I ensure their relevance and performance over time.
CONTENT LANDSCAPING
By gaining a comprehensive view of your content landscape at the start of the project, you can better allocate production budgets and timelines, while also gaining stakeholder buy-in more easily.
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audience research
By adopting a user-centric approach, I delve deep into understanding your target audiences, allowing me to craft tailored content strategies that engage and connect with them on a profound level.
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Design CollaboratiON
By fostering a collaborative environment, content creators and UX/UI designers can collectively explore functionality, content types, and layouts that best showcase and present information.
content ecosystems
By building a comprehensive ecosystem, you create a blueprint for your website's substance, enabling seamless collaboration between design, technology, CMS uploads, and multimedia briefings.
You may ask...
What can you do on a site that's already live?
There's a lot! Keep the site relevant by auditing content data and updating underperforming areas. Determine whether the content adheres to the editorial guidelines and art direction and its relevance. Update strategy and implement new suggestions.
Lead with new page requirements or updates if you've built components in the CMS. Structure the page layout using existing components. Conduct frequent content audits across the website and app to ensure cohesion, no errors, and bugs, and to provide enhancement suggestions... and more!
Isn't it the same as experience strategy?
No, but both work streams use similar techniques to formulate their strategies; however, they have different focus areas.
Hence, it's important for these two functions to work closely together to share insights and collaborate on workshops and user testing efforts to optimise efficiency. Content strategy focuses on the information and messaging of a product.
Can content strategy lower my costs?
Absolutely! With my technical content strategy, you can fully harness the advantages of a content ecosystem. Through meticulous content mapping, matching copy templates with designs, automated content production, and promoting reusability, you can reduce production requirements and expedite delivery.
By identifying content needs from the outset, you can begin work immediately without waiting for design completion. Additionally, you'll have a clearer understanding of where content will be located during the design phases, facilitating easier design approval and eventual launch.
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